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Branding
GETHA
BRAND CONTENT
DEVELOPMENT
Graphic Design,
Art Direction,
Creative Direction,
Advertising,
CILENT
Getha
TAGS
Social Media
Getha : Nano Silver
Branded Content & Digital Media
Introduction
Founded in 1969, Getha is a lifestyle brand, featuring the wonders of 100% natural latex beginning from your first day following by everyday. Inspired by the native word – getah, the brand name was thoughtfully chosen to represent a brand that is inherently from Malaysia, a tropical country renowned for its high quality rubber and natural latex products.
Strategy
In this campaign our objective is to work with our client to promote the new technology Nano silver . The USP that has to be amplify is the features of Nano Silver antibacterial protection and Anti-Static tension relief protection that is excellent moisture absorbent, promoting clean, fresh and healthy sleep experience.
Execution
Motion video animation was used to highlight the main selling point of the product. Through explanation of Nano silver technology getting audience to better comprehend the benefit and garner more potential audience.
Video Advertisement
We explore and look into insights of the latest video marketing and trends that will shape the world.
Learn what your customers are watching and what top brands are doing but make sure to be better than them !
