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Branding
FARMASIA
BRAND CONTENT
DEVELOPMENT
Graphic Design,
Art Direction,
Creative Direction,
Advertising,
CILENT
Farmasia
TAGS
Social Media
Farmasia
Branded Content & Van Wraping
Introduction
Farmasia Sdn Bhd one of the major distributor and manufacturer of medical devices in Malaysia and neighbouring countries. Their products vary in category as well as application. Their main consumers are made up of the private and government hospitals including clinics and other healthcare providers.
We play a part in assisting to design the vehicle advertising wraps that has recently gain much popularity and exposure around the hustle and bustle of the city centre.
Strategy
The branding strategy behind this idea of van wrap is to maximise the advertising exposure. It is cost effective as the vehicle will be able to reach out to a huge range of audience and potential consumers.
Branding creatives
Vibrant colours was use to catch the attention of surrounding drivers at solid colours to maintain and position as a professional and credible product. Upon gaining attention it is essential to increase likeness and trust to consume the information of audience.
EXECUTION
The design highlights clearly the pain points of consumer and the solution the brand is able to provide. The problem and the solution followed by the call to action which is the contact number. The design is also translated into 2 language to showcase a local touch and connect to different audience
