Let’s Apix With Us
Branding
KERATIN FIX
PRODUCT LAUNCH
DEVELOPMENT
Graphic Design,
Art Direction,
Creative Direction,
Advertising,
Photography,
CILENT
Keratin
TAGS
Branding
Photography
Lash Lifting Kit
Product
Introduction
Kerantin Fix is a sub brand under Purney Beauty Sdn. Bhd
It’s southeast Asia’s leading supplier of eyelash lifting products industry.
A launch will be held to introduce the new and upcoming lifting product ask
which is potentially emerging into market
EXECUTION
Produce high quality product photography and method of application carefully with the procedure fully explain in the video.
High resolution images are fully utilise for all sort of media such as bunting, leaflet and brochure for offline while website and social media for digital exposure.
Instructional Video
Instructing the step by step, method to use the eyelash lifting kit showcase on model.
Portray how simple it is to use the product. Using the high definition to illustrate the difference in the usage of product in more clarity for those who are keen and to also attract those who could potentially be interested
EVENT LAUNCHING
Lash Lifting Kit as a trustable natural eyelash lifting in the market
Kerantin Fix intent to increase the awareness and reinforce their product and brand standing in the industry
Strategy
CIn the upcoming era celebrity is one of the impactful endorsement that create great awareness and trust to public. In the event beauty retailers and famous malay celebrity “Elanie Aidid” was invited for the brand to do a demonstration on the model. Live demonstration is effective to showcase immediate end result which help boost and gain retailers confidence at the same time for them to understand the product unique selling points.
Execution
Combining the traditional media of backdrop and social media to create a low-cost, high-value approach. Making use of mobile camera where the event is with interesting concepts and backdrops to get participants to take images and share on their social platform which helps gain more product exposure. Getting our team to record and produce an event highlight video that is share on social media. This will be shared across the platform to participants and across to their friends and family creating wider reach of the event and creating a highlight.
Event Highlight
Create the first impression to public to showcase the product being officially launched setting the perception of credibility, stability and legit. It makes it easier to persuade beauty retailer and to gain their customers confidence on the lash lifting services.
